Strategic pivot for the Alameda County Training and Education Center

Alameda County Training and Education Center

The Alameda County Training and Education Center has long provided facility rentals and meeting space for Alameda County agencies and residents. We engaged with TEC as part of a strategic adjustment of their image within the County. TEC wanted to highlight their shift towards providing more consulting, learning, and organizational development services, and de-emphasize the physical space as defining their identity.

After understanding TEC’s strategic goals, we performed extensive community engagement, which helped form the basis for a strategic communications plan, anchored by a new public-facing web site focusing on learning and team-building activities. We developed a new information architecture, built out a new platform based on WordPress, migrated content from the existing web site, and provided content production services where necessary.

Services provided

  • Strategic communications consultation
  • Project management
  • Community engagement
  • Information architecture
  • Visual design
  • WordPress site development
  • Content migration
  • Search engine optimization
  • Content writing and editing